Cable TV has been around for seemingly forever, so while the answer to this question may seem obvious to most, Connected TV has changed the game.
Guide To TV Advertising On Cable And Local Broadcast Networks – SPMG Media
It Finally Happened: CTV is More Popular than Linear - MNTN
Everything You Need to Know About TV Advertising Costs
CTV Advertising—What It Is and How It Works - Madhive
Creative Solutions - MNTN
Creative Solutions - MNTN
Connected TV Advertising: Why Choosing MNTN is Better Than Working Directly With Major Streaming Platforms - Blog
TV market braced for 'significant real term decline' in 2023 - The Media Leader
What Is Television Marketing?: Examples and Benefits
TV and Connected TV Ad Spending Forecasts 2023 - Insider Intelligence Trends, Forecasts & Statistics